- EFFECTIVE BUSINESS COMMUNICATION DIPLOMA IN COMMERCIAL PRACTICE 6TH SEMESTER

GOVERNMENT OF KARNATAKA

DEPARTMENT OF TECHNICAL EDUCATION

BOARD OF TECHNICAL EXAMINATIONS

DIPLOMA IN COMMERCIAL PRACTICE

VI SEMSTER

9CP64 - EFFECTIVE BUSINESS COMMUNICATION (EBC)

Contact Hours per week: - 4                                                           Contact Hours per Semester:-64

 

1. BASIC IDEAS IN THE STUDY OF METHODOLOGY OF COMMUNICATION:

Meaning – Nature of Communication – Barriers to Communication – Tips for Effective Communication – Communication Theories and Models – Audience Analysis – SWOT Analysis.

2. MODERN FORMS OF COMMUNICATION AND LISTENING SKILLS:

Meaning – Advantages and Disadvantages of Fax and Internet/E-mail – Concept of Video Conferencing – Concept of Listening – Process of Listening – Barriers to Effective Listening - Benefits of Active Listening – Tips for Effective Listening - Kinds of Listening – Factors that hampers Listening – Common Poor Listening Habits.

 

3.  TECHNIQUES OF GROUP DECISION MAKING:

Meaning of Group – Decision Making - Committee Meetings – Command Meetings – Brainstorming Session – Nominal Group Technique - Delphi Technique – Conferences – Types - Advantages – Disadvantages - Seminars – Symposia and Workshop.

 

4.  ART OF BUSINESS LETTER WRITING:

Meaning – Essentials of a Good Business Letter – Structure of a Business Letter – Tips for Clear Writing of Business Letter Writing – Drafting of Letter of Enquiry and Replies to Enquires – Drafting of Tender Notices – Placing of Orders – Drafting of Letters of Complaint and Adjustment Letters – Drafting of Circular, Sales Letters and Collection Letters – Drafting of Banking Letters – Drafting of Job Related Letters – Drafting of Report Writing (Auditors Report, Directors Report and Chairman’s Report)

 

5. CORPORATE COMMUNICATION:

Concept of Corporate Communication – Nature – Functions of House Journals – Corporate Brochures – Information Booklets - Nature – Functions of Press Releases - Press Conferences – Meaning – Objects of Public Relations – Internal and External PR – Tools of PR.

 

 

 

1.      PRESENTATION SKILLS & PUBLIC SPEAKING:

Meaning of Presentation – Elements of Presentation – Designing of Presentation - Tips for Effective Presentation – Public Speaking – Benefits of Public Speaking – Tips for Effective Public Speaking.

 

GENERAL OBJECTIVES

 

 

1.  To Inculcate Effective Communication Skills to the Students.

2.  To Enable the Students to become well versed in Drafting various Letters and Reports.

3.  To Enable and familiarize the Students in acquiring Corporate Communication.

4.  To Familiarize the Students with various Presentation Skills and Art of Public

     Speaking.

                        

SPECIFIC OBJECTIVES

               

1.1.    To explain the Meaning, Nature (Characteristics) of Communication. 

1.2.    To explain different kinds of Barriers to Communication.

1.3.    To suggest various tips for making communication more effective.

1.4.    To explain various Theories and Models of Communication.

1.5.    To explain different types of Audiences and to describe the importance of Audience

           Analysis.

1.6.    To explain the concept of SWOT Analysis

 

2.1.    To identify different modern Forms of Communication like Fax, Internet/Email and

           Video Conferencing.   

2.2.    To sate the advantages and disadvantages of Fax and to identify some specimen Fax

           Messages.

2.3.        To state the advantages and disadvantages of Internet/Email and to explain the guidelines

           the use of Email and also to identify some specimen Email Messages.

2.4.        To explain concept of Video Conferencing.

2.5.        To explain the concept of Listening and the process of listening

2.6.        To describe various approaches to Listening and to identify various barriers to effective listening.

2.7.        To list out the benefits of Active Listening and to suggest tips for effective listening.

2.8.        To identify different kinds of listening and to list out factors which hamper the listening.

2.9.        To state common poor listening habits.

 

1.1.To explain the meaning of words ‘Group’ and ‘Decision Making’ and to identify different

        techniques of Group Decision Making.

1.2.To describe briefly the Committee Meetings, Command Meetings, Brainstorming Session,

        Nominal Group Technique and Delphi Technique.

1.3.To explain the meaning, types, advantages and disadvantages of Conferences. 

1.4.To explain the concepts of Seminars, Symposia and Workshops.

 

1.1.To explain the meaning and essentials of a Good Business Letter.

1.2.To explain the Structure of a Business Letter.           

1.3.To suggest some tips for clear writing of Business Letter.

1.4.To explain the drafting of enquiry letters and to give replies to them.

1.5.To explain the drafting of Tender Notices and Placing Orders.

1.6.To explain the drafting of Complaint Letters (Claims) and Adjustment Letters.

1.7.To explain the drafting of Circulars Letters, Sales Letters and Collection Letters.

1.8.To explain the drafting of Banking Letters and Job Related Letters.

1.9.To explain the drafting of Auditors Report, Directors Report and Chairman’s Report.

 

5.1   To explain the Concept of Corporate Communication.

5.2   To describe the Nature, Functions of House Journals and Corporate Brochures.

5.3   To know about Information Booklets and to discuss the Nature, Functions of Press

        Releases.

5.4   To explain the drafting of Specimen Press Releases.

5.5   To know about Press Conference.

5 6   To explain the meaning, objects, Internal and External PR and to identify the Tools of PR.

 

6.1   To explain the meaning and Elements of Presentation.

6.2   To explain the Designing of Presentation and to suggests the tips for Effective Presentation.

6.3   To know about Public Speaking and to list out the Benefits of Public Speaking.

6.4   To suggest tips for Effective Public Speaking.

 

  

 

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BOOKS RECOMMENDED:

 

1. Business Communication by V.K.Jain & Omprakash Biyani – S.Chand Company Ltd.

2. Effective Business Communication by Krizan, Merrer, Logan and William – Cengage

    Learning.

3. Communication Skills – Dr. Nageshwar Rao and Dr.Rajendar.P.Das.- Himalaya

    Publications

 

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